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Mercadotecnia / Philip Kotler; Gary Armstrong ; traducción Pilra Mascaró ; revisión técnica Marcela Benassini Félix.
Language: Spanish Original language: English Language: Spanish Original language: English Publication details: méxico Prentice Hall- Hipanoamericana 1996.Edition: 6 edDescription: 826 páginas ; Tablas ; gráficos ; ilustraciones 25 cmISBN:- 9688805904
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Libros
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Biblioteca ISUC | Ej, 1 | Available | Biblioteca ISUC, Estantería H, percha 3 , código de libro 001344 | 001344 |
Total holds: 0
La sexta edición cuenta con una mayor organización, contenido y estilo. El texto cubre más temas de la mercadotecnia internacional, mercadotecnia y sociedad, responsabilidad social y mercadotecnia.
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